Case Studies of Featured Arts Entrepreneurs (Interview by WKCDA)


1. Zhang Jun - The Prince's Conundrum The Development of a Creative Enterprise

Established in 2009, Shanghai Zhang Jun Kunqu Art Center is a pioneer of arts institutions in China named after a reputed actor – Zhang Jun, otherwise known as the "Prince of Kunqu". The institution is committed to reviving the venerable art of Kunqu in today’s art market, through the explorations of new ways for its production, communications and operation. From the latest garden version of Peony Pavilion to the modern episode of Palace of Eternal Youth, there have been strategic new
attempts, behind which is the ultimate dream of the "Prince of Kunqu" Zhang Jun: creating a brand new position for Kunqu in the contemporary arts market, and establishing new standards for future private artsinstitutions to come.



2. Wu Jiatong - Wu Promotion_From Branding to Benchmarking

As a brand of Wu International Cultural Media Corporation, ‘Wu Promotion’ was founded in 1991 by European Chinese father and son team Wu Zezhou and Wu Jiatong. The company strives to enhance mutual understanding and friendship among countries through international cultural exchanges by means of planning, organizing and promoting arts and cultural events. Based on 20 years of development, Wu Promotion has now established a presence in Beijing, Shanghai, Europe and
the Middle East with a team of over 40 staff members serving various departments from regional performances, talent agency, public relations to mega event management. Wu Promotion organizes more than 500 arts and cultural events around the world every year and has successfully established a professional brand image in the international cultural scene. What is more, it is ambitiously planning to become a multinational corporation in the near future. As a precursor in China’s performing arts market, the footprints of Wu Promotion will serve as a model and an inspiration for others.



3. Arling Ng - Parsons Music: The Entrepreneurs Artistic Mission

As one of the world's top three piano manufacturers with eight manufacturing plants and Hong Kong's No. 1 musical instruments retailer with 93 chain stores in Hong Kong and China, the Parsons Music Group is dedicated to music education and promotion, serving 35,000 students of all ages every year. It is also the only corporation dealing in musical instruments in China to have won acclaim as a "National Cultural Industry Demonstration Centre". Although the group's success is unmistakable, it defies summation in a few words. It is said that, as is true for individuals, every successful corporate enterprise has its own character. Indeed, Parsons bears the strong imprint of the two siblings who lead it, the straightforward and passionate elder sister Ng Arling, and her younger brother, the cautious and calm Ng Tin Yin. Their
contrasting personalities have complemented one another and defined the corporate character by a fine amalgamation of passion and rationality.



4. Meng Jinghui-The Periodic Table of the “Meng Jinghui” Elements

In China's performing arts market, there is no doubt that “Meng Jinghui” is a famous brand. Not only does the name refer to the famous pioneering drama director, but it also refers to the eponymous production and operation team headed and led by the famous drama producer Ge Dali. Meanwhile, it includes the Fengchao(Beehive) Theatre located at No. 3 Xingzhong Street, Dongzhimenwai (outside Dongzhi Gate), as well as four performing troupes that collectively present 700 shows annually in more than 10 cities throughout China. It also refers to in an abstract sense, a style in the arts, one that is imbued with freedom, relaxation, diversity and freshness, and has accordingly made a clear impact on many young people in Beijing who are devoted to drama.