Hong Kong Arts Administrators Association’s 2017 Cultural Leadership Summit, an important annual cultural event, which is into its 8th edition this year with the theme of “Building Our Future Audience”, will be held at Amphitheatre of the Hong Kong Academy for Performing Arts from 26th to 27th September of 2017.

The arts generate a range of benefits for people and society, from bringing individuals pleasure and captivation to helping communities build stronger social bonds.  Audience building is not an easy matter for arts organisations, however. Diversifying the current audience mix; converting people who are inclined to attend, but don’t, into attendees; getting current audience members to attend more often; how to adopt the latest technology and best practices borrowed from other sectors to help advances your own audience development strategies: these are difficult but important challenges that many arts organisations face – and want to tackle.

The two-day HKAAA Cultural Leadership Summit, with a roster of renowned international and local speakers, will review the current audience landscape in Hong Kong with its challenges and opportunities, and learn from the best practices by both international and local arts practitioners and organisations in order to put forth the most effective strategies to expand audiences, in both depth and width, for the arts and culture in our city. 

For more details and ticket information, please visit the official website.

2017 Cultural Leadership Summit: Building Our Future Audience

26 - 27 September, 2017 (Tuesday to Wednesday)

10:00am – 6:00pm

The Hong Kong Jockey Club Amphitheatre, The Hong Kong Academy of Performing Arts

Mainly in English & Cantonese; with simultaneous interpretation in English, Cantonese and Mandarin at Amphitheatre.

Hong Kong Arts Administrators Association: 2877-7268 (Tel) | info@hkaaa.org.hk (E-mail)

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