The launch of ExecLab is part of our vision to design and deliver diverse learning programmes that cater for the differing needs of learners from all backgrounds. Working closely with local and international academic and cultural institutions, including University of the Arts London Short Courses and RADA Business, we offer professional courses for people wishing to learn new skills and enhance their personal and career development.

Course: Arts and Cultural Management | About UAL | Course Instructor | Application Note

Course: Arts and Cultural Management

31 May – 2 June 2019 (Friday to Sunday)


Course Fee:

Medium of instruction:

Studio 3, Xiqu Centre (Transportation)

The day-to-day work of managing arts and cultural events and productions demands proficiency in a range of skills, including research, programming, fundraising and marketing. But arts administrators also need to be forward-looking and visionary, both in terms of knowing how to position their enterprises and how to create and seize opportunities that sustain long-term development.

Arts and Cultural Management is a practical three-day introduction to the role of performing arts organisations and producing practice today. It offers participants insight into research and project management, and how to develop fundraising plans, business plans and marketing briefs for performing art events. Through lectures, discussions, performance recordings, case studies from the UK and Hong Kong, and group and individual tasks, participants consider a variety of contemporary models, learn about different funding streams, and gain a deeper understanding of how to plan, organise and deliver productions.

Key areas of exploration:

  • Creating, planning and delivering a project for an effective performing arts organisation
  • Researching the arts, applying research to practice and business
  • Engaging with theory and literary and theatrical movements
  • Managing PR: Press, publicity and online presence
  • Developing effective social media, communications and marketing strategies
  • Funding your project and organisation
  • Networking, building relationships, partnerships and collaborations
  • Problem solving and contingency planning

*Promotion 1
  Successful participants applying as a group (two or more) can enjoy a special rate of HK$8,800 per person
Promotion 2
  Successful participants applying by 28 April can enjoy the early bird rate of HK$8,800

In Partnership With

University of the Arts London (UK)
University of the Arts London (UAL) comprises six renowned colleges: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts.

UAL colleges offer a wide range of courses in art, design, fashion, media, communication and performing arts at degree preparation, undergraduate and postgraduate level. UAL also offers short courses with flexible ways to study. Together they form a vibrant, artistic community with teaching staff that includes practising artists, designers and professional creatives. UAL has a track record for launching and furthering careers, with graduates found in all areas and levels of the creative and cultural sectors, from heads of global business to self-employed practitioners, and on shortlists for awards ranging from the Turner Prize to the Oscars.

Course Instructor: 

Gavin Clarke

Gavin Clarke has enjoyed a varied career as an archivist, filmmaker, lecturer and presenter. He has worked across government, university, private and public institutions and collaborated with artists, academics and subject specialist bodies in the development of new resources and standards. His training as a classicist and filmmaker has informed strands of his work, as well as his interest in literature, digital humanities and communicating the role of archives.

Gavin has been an associate lecturer at University of the Arts London (Wimbledon College of Arts) for over four years. Besides his work as a lecturer and researcher, he also delivers consultancy work for performing arts institutions, develops digital exhibitions and makes films with his company, Pingin. His recent consultancy work includes archival and commemorative projects for the Government of Ireland, National University of Ireland Galway, the Globe Theatre, the Roundhouse, National Youth Theatre, Cheek by Jowl, The Photographers' Gallery and Dr Williams's Library. 

Application Note

Course Venue:
Studio 3, Xiqu Centre

Participants should possess one of the following:

  • A recognised degree and at least two years’ working experience
  • A recognised sub-degree qualification and at least five years’ working experience
  • Professional qualifications/substantial years of experience in related industries

Application Method:


  • Download an application form and submit the completed form with your CV
    • by email to; or
    • by post to Learning and Participation, Performing Arts Division, West Kowloon Cultural District, Units 608-613, Level 6, Core C, Cyberport 3, 100 Cyberport Road, Hong Kong
    • Please mark “ExecLab” on the envelope / in the email subject line
  • Early bird deadline: 28 April 2019 (Sunday)
    Regular deadline: 19 May 2019 (Sunday)
  • Limited capacity. Priority will be given to those who enrol by the early bird application deadline.
  • Payment should be made by credit card. Successful applicants will receive a confirmation email including full payment details.
  • Applicants may be requested to present copies of academic records or work references.

Each participant will be presented with a certificate of attendance issued by UAL Short Courses at the end of the course (subject to 80% attendance).

Adverse weather arrangements:
The class will be cancelled if a black rainstorm warning or a typhoon signal no. 8 or above is in force at 7am on the day of the event.

(852) 2200 0506 /

West Kowloon Cultural District Authority reserves the right to change the course contents, schedule, venue or cancel the course.

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