Interpretation is a dynamic two-way process of communication that facilitates dialogue between the museum and its audience. Today’s museums are taking an increasingly active role in enabling the meaning-making process for visitors. In this session, Bryony Shepherd will start with the definition of interpretation, followed by an introduction to recent research and case studies demonstrating the importance of interpretation in creating an engaging and creative learning experience, underpinned by relevance, connection and communication. How do we make content relevant to diverse audiences, while delivering the core message and narrative of the exhibition or programme? And as an interpretive channel, how can docent tours tap into the visitors’ background and behaviours, in order to deliver a tailored and more meaningful experience?

28 April 2018 (Saturday)

9:30 - 11:00am

Function Rooms, 2/F, Hotel Stage (1 Chi Wo Street, Jordan)

Bryony Shepherd, Head of Interpretation, Victoria and Albert Museum

English with Cantonese simultaneous interpretation

Free admission. Limited capacity on a first-come, first-served basis. Please register in advance.


Enquiries: / (852) 2200 0041

Adverse Weather Arrangement:
Programme will be cancelled if a black rainstorm warning or a typhoon signal no. 8 or above is still in force 3 hours before the event starts.

About the Speaker

Bryony Shepherd

Bryony Shepherd is an interpretation specialist with over 12 years of experience in developing and implementing interpretation for a wide range of major culture and heritage institutions. She joined the V&A in 2015 as Head of Interpretation. In this role Bryony oversees interpretation across the V&A’s galleries, displays and exhibitions, delivering text, film, audio, digital and hands-on interactives, and tour training. She is responsible for developing the Museum’s interpretation strategy to ensure that the collection is presented in an accessible and enjoyable manner for as broad a range of the V&A’s audiences as possible.

Bryony previously worked at Royal Museums Greenwich, creating displays for the Royal Observatory and the National Maritime Museum, where she contributed to the interpretive planning of the 2015 major exhibition Samuel Pepys: Plague, Fire, Revolution, their new capital project funded by Heritage Lottery Fund. Before this she was a member of the International Engagement team at the British Museum, creating interpretation for the Zayed National Museum, Abu Dhabi.

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