Momentous introduction of The Macallan Experience at Arts Pavilion, along with launch of The Macallan Harmony Collection II, The Spirit of 1926 and The Macallan Horizon throughout.
Founded in 1824, The Macallan is renowned for its extraordinary single malt whiskies. Their outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid, on a plateau above the River Spey in north-east Scotland.
On 9 December 2022, at Arts Pavilion, West Kowloon Cultural District, where the city’s most creative minds gather, The Macallan Experience officially welcomes guests to experience an impressively immersive journey through the Brand’s heritage, commitment to excellence, living legacy and unsurpassed reputation as arguably the most precious whisky in the world. Running from 9 December 2022 till 29 January 2023, The Macallan Experience will include periodically rotating series of entrancing artistic exhibitions and new product introductions which explore the origin and vision of this aspiring single malt whisky.
Entering the pop-up space of the Arts Pavilion, guests will be immersed in The Macallan’s tribute to nature, culture, heritage and incomparable quality. The journey begins as guests walk through the River Spey, making their way through the iconic barley field, followed by the legendary oak forest where The Macallan sources its famous casks. This is not just a tour through The Macallan’s history, but a journey through the brand’s continuous commitment to sustainability and uncompromised craftsmanship.
Approaching the Mobius Tree, guests will see the full landscape of The Macallan Distillery.
Moving up to the second level of the pop-up, guests will enter The Macallan M Collection showcase, displaying M, M Black and M Copper. The Macallan M Collection features an array of colours embodying their unique attributes and reflect the emotions that drive the brand.
Proceeding to the next salon, guests will witness the cask wall with a cask toasting ritual before uncovering The Macallan Fine & Rare Collection, that showcases a natural colour arch plus archival expressions from The Macallan’s storied past associated with life changing inventions and happenings of historical importance. In addition, The Macallan famously collaborated with renowned French crystal maker Lalique to create The Macallan in Lalique Six Pillars Collection, and here, guests can appreciate the full set of The Macallan in Lalique Six Pillars Collection to closely wonder at the fine craftsmanship and dedication to art that both Maisons share.
In The Macallan Experience, three exciting introductions will be exhibited for guests to explore in three phases.
The Macallan Harmony Collection II
(9–18 December 2022)
The Macallan has unveiled the new expression that forms the second edition of The Harmony Collection, a limited annual release driven by the brand’s inherent curiosity and its innovative and creative mindset.
A collection exploring The Macallan’s future packaging journey, each release features distinctive packaging that incorporates organic by-products and gives them new life.
The Macallan Harmony Collection Inspired by Intense Arabica, the single malt whisky in this year’s release, celebrates the world of coffee and has been inspired by the Ethiopian Arabica coffee bean. Their hybrid packaging was created using repurposed and recycled materials including coffee bean husks which would otherwise have been discarded.
The Spirit of 1926
(19 December 2022–10 January 2023)
The Macallan has created a short biopic revealing the real-life story of former managing director, Janet Harbinson, who in 1926 crafted what is today the most valuable bottle of wine or spirit ever sold at auction, The Macallan Fine & Rare 1926.
The eight-minute campaign film celebrates her quiet heroism and her profound legacy and encapsulates the brand’s values in her character. It is set in Speyside, Scotland, primarily at The Macallan’s 485-acre Estate. Janet Harbinson, known as ‘Nettie’, is a key figure in The Macallan’s history. In 1918, just months before the end of the First World War, her husband Alexander, who had been running the distillery, sadly passed. Positioned at the helm now, Nettie was responsible for crafting The Macallan including what is today’s Fine & Rare 1926, an expression that achieved legendary status after it fetched £1.5m at Sotheby’s in 2019. Several years on, it continues to be the world’s most valuable bottle of wine or spirit ever sold at auction.
The Macallan Horizon
(11–29 January 2023)
The Macallan, together with its luxury automotive partner Bentley Motors, will reveal the remarkable vision and original design of The Macallan Horizon, the inspirational and highly innovative limited edition single malt whisky in development by the 2 partners.
The Macallan Horizon fuses both traditional craftsmanship and innovative materials, with cutting edge technology to create an exclusive horizontal design. It was visualised following extensive collaboration between The Macallan and Bentley Motors.
In homage to The Macallan’s acclaimed Six Pillars – the foundation stones of the brand that account for its distinctive single malt whiskies - The Macallan Horizon concept incorporates six unique upcycled, repurposed or ethically sourced materials which are integral to The Macallan and Bentley Motors.
Among them are recycled copper from the disused curiously small spirit stills which were located within The Macallan’s former Distillery, aluminium recovered from the Bentley Motors manufacturing process, recycled wood, recyclable glass, as well as carbon neutral leather, locally sourced, also used in the recently unveiled Bentley Mulliner grand tourer.
The final component is the very special single malt whisky being created for The Macallan Horizon. The Macallan Master Whisky Maker Kirsteen Campbell developed a unique flavour profile for the whisky following a visit to Bentley Motors in Crewe, where she observed first hand their shared passion for creativity, craftsmanship and innovation.
Together, the six key materials, the majority of which have been sourced and produced locally in Scotland and the UK, form a unique concept that defies the traditional vertical aesthetic of a whisky bottle and reflects the horizontal trajectory of the automotive world, pushing the boundaries and the art of the possible.
The visionary design also features a glass bottle with an extraordinary 180-degree twist, representing the mastery of space and time achieved by The Macallan and Bentley Motors in creating the prototype, which has no standing base.
Concluding the immersive experience that is The Macallan Experience, guests will finally enter The Macallan Bar to enjoy the rest of the journey.
For further information visit www.themacallan.com
29 January 2023 (Sunday)
Edrington HK Limited / The Macallan HK